Free Ebook Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar Inc.

Free Ebook Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar Inc.

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Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar Inc.

Free Ebook Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar Inc.

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From the Back Cover

Praise for Raising the Bar "What makes this book worth reading is that he's as honest about his mistakes as his successes." —Newsweek "Best Mom & Pop business in America" —Reader's Digest America's 100 Best "Gary Erickson realizes that businesses have tremendous power to harm or protect the natural world, our common home. I applaud the efforts of Gary and Clif Bar to develop business practices that promote an ethic of global responsibility." —Mikhail S. Gorbachev, chairman, Green Cross International "Gary Erickson believes that doing good and doing business should go hand in hand. Raising the Bar tells the inspiring story of a scrappy company's battle to stay privately owned and to better its people, the community, and the planet in the process." —Ben Cohen, cofounder, Ben & Jerry's Ice Cream, and president, TrueMajority.org "This is a beautiful book about courage, commitment, integrity, and vision. It is also a story that reminds us that one person does make a difference by leading the way through the inspiration of the heart." —Julia Butterfly Hill, author, The Legacy of Luna "Gary Erickson's story is sheer inspiration. Reading it makes you want to ride a bike up a high mountain, dust off your musical instrument and join a jazz band, or launch an outrageous company. This is a life manual masquerading as a business book." —David Batstone, author, Saving the Corporate Soul; professor of ethics, University of San Francisco "In Raising the Bar, Gary Erickson's incredible journey raises our expectations of corporate America and most importantly our hope for a better world." —Jeanne Rizzo, R.N., executive director, The Breast Cancer Fund

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About the Author

Gary Erickson is the founder and owner of Clif Bar Inc., a company that made the Inc. 500—Inc. magazine’s list of the fastestgrowing privately held companies four years running. Clif Bar Inc. remains one of the nation’s fastest-growing private companies. He has been featured in People magazine, Inc. magazine, Health, Fortune Small Business, the San Francisco Chronicle, Reader’s Digest, and in numerous other publications. Erickson is a frequent speaker in a wide variety of venues and has won numerous awards. He brings his background as a competitive cyclist, jazz musician, world traveler, gourmet cook, mountain climber, wilderness guide, and father to Raising the Bar. Gary Erickson lives in northern California with his wife, children, horses, dogs, and bikes. Lois Ann Lorentzen is professor of social ethics at the University of San Francisco. She serves on the board of the Leo T. McCarthy Center for Public Service and the Common Good, the Center for Latino Studies in the Americas, and the Religion and Immigration Project. She has seven books to her credit, contributes frequently to magazines and journals, and has won numerous academic awards. Erickson and Lorentzen first met while working for Sierra Treks, a wilderness organization. Over the course of their twenty-fiveyear friendship they have climbed mountains together, bicycled, skied, winter-camped, and talked about the dreams and values that define Clif Bar Inc. and Raising the Bar.

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Product details

Paperback: 368 pages

Publisher: Jossey-Bass; 1 edition (August 28, 2012)

Language: English

ISBN-10: 9780787986711

ISBN-13: 978-0787986711

ASIN: 0787986712

Product Dimensions:

6.1 x 0.9 x 8.9 inches

Shipping Weight: 1.4 pounds (View shipping rates and policies)

Average Customer Review:

4.2 out of 5 stars

52 customer reviews

Amazon Best Sellers Rank:

#351,039 in Books (See Top 100 in Books)

If you're ardently concerned about what you eat - and like Clif bars, this book is for you. I've eaten Clif bars for years and recently felt led to revaluate my health/energy bars. I emailed queries to several health/energy bar manufacturers concerning various ingredients (i.e., non-GMO and organic).I was disappointed - all except my email to Clif Bar. At about the same time, I came across this book on Amazon, while shopping for 'priced right' Clif bars. I purchased the book. I read the book in its entirety in two days - some 343 pages. The book made for a very interesting read.My conclusions: "Clif Bar & Co." is a solely owned company that listens to a different drummer. Rather than profit margins being 'Job 1' for corporate stockholders, quality of product and employee relations are paramount. Refreshing!Since 2003, all Clif bars have been certified organic. I also learned that Clif bars have irregular shapes by design.I'm encouraged by Clif Bar & Company's dedication to healthful and quality products. As a result of reading this book, I'm now enjoying more Clif bars - without any questions lurking in the back of my mind as to what I'm consuming.I'm essentially a low fat, low sodium vegan, who goes to considerable lengths to avoid all genetically modified foods {GMO}. My favorite flavors are Chocolate Chip and Oatmeal Raisin Walnut.Buy the book - you won't regret it.

A must read for anyone who leads a company, people, or just wants to restore their faith that a different kinds of company still exists. Clif Bar is one of them......walking the talk and leading the way way before being sustainable was a buzz word. People and planet before profits from the get go. Committing to stay privately owned, not selling out for the almighty dollar.So refreshing, so enlightened...just SO GOOD. I will never purchase a bar other than Clif (Luna, Kid Zbar). I know my dollar is fueling the greater not just good tasting, healthy food.Wish I had found this book earlier in my career and required my CEOs to read it. More need to.

I must say I am very pleasantly surprised by the quality of this book! Not only is the publishing/design unlike any book I have seen, the content is AMAZING! I figured this would be an interesting book to read, not expecting it to be the page turner it was for me! Gary really tells the full story of Clif Bar not only from the POV of outsiders looking into the company, but what took place inside his own mind and in his own experiences. Not only does this book feature a fun/very interesting collection of Gary's personal stories, but also an entire business philosophy that IS working inside the Clif company. A very good read that I would recommend to outdoor enthusiasts, business people, and Clif lovers alike. Worth the money!!!

This is an excellent, interesting little read that I gave to my uncle for his birthday. He is a hiker and mountain bike rider as well as a traveler so the story of Clif Bars is right up is alley. However, I am a non-outdoorsy, non-sporty non-traveler and I really found it enthralling. Once I had given it to my uncle, my brother needed a copy and several friends gave me the old "Where did you get that book?" routine. You'll enjoy the responsible and inspiring way the company was grown and developed as well as the travel and adventure aspects of the story. It is inspiring and entertaining for all kinds of readers so don't pass it up even if you aren't into Clif Bars ( how could anyone not like Black Cherry Almond?....Sorry, I digress).

The backstory of Clif Bar is pretty amazing. The entrepreneur, the passion, the principles and the product. Gary went through ups and downs to achieve his success. I would have liked to hear more of the stories of Clif's success and perhaps less autobiography, but the book is a good read overall.

I wish every entrepreneur and capitalist had this as required reading for not only making a fortune, but also creating a sustainable company which has a heart and a soul. Loved it!

Very inspirational and classic story of success . Beautifully written . I recommend it greatly . Very inspiring to all

I always find it interesting to learn how entrepreneurs make it big and I was curious about the energy bar industry, so I bought this book. It chronicles the ups and downs of Clif Bar. I enjoyed Erickson's analogy of the red road versus the white road. Reading this book gave me a much greater appreciation for the human/culture side of business - something which had not previously occurred to me. Overall a great book. I highly recommend it.

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Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar Inc. PDF